Sports Media Professional · Writer · Content Creator
I'm a credentialed sports media professional with extensive experience writing, editing, and managing coverage for major digital outlets including Sports Illustrated, The Sporting News, and Fan Nation.
Driving engagement through data-driven viral content across Instagram, TikTok, and YouTube
The Madness Feed is my independently built sports media brand, which I launched in mid-March of 2026 in the lead-up to March Madness. I always told myself I could create engaging content on social media, so The Madness Feed was my case study to prove my theory. It's a live demonstration of what I can do when handed full creative control.
Every element of the process is run by me: the short-form video edits, the caption strategy, graphic creation, and cross-platform posting. No money put in. No help from an outside partner. Just using the skills I've learned along the way to create a high-performing social media brand.
The Madness Feed is a proof of concept to recruiters to show that I don't just cover sports media; I can build it too.
Sports Media Professional — Content Strategist, Video Producer, Audience Builder.
I turn editorial insights into multi-platform viral moments. Founded @themadnessfeed (0–50K impressions in 1 week). Published 1000+ articles across Sports Illustrated, The Sporting News, and Fan Nation. 180+ podcasts produced. Expertise: content strategy, video production, audience growth, and storytelling.
Work Featured At
Results-driven sports media professional with a proven ability to grow audiences and drive engagement through strategic, platform-native social media content. Extensive experience promoting breaking news, analysis, and long-form storytelling across Twitter/X and digital platforms. Adept at translating editorial strategy into high-performing social posts using analytics, SEO principles, and audience behavior insights. Strong visual and multimedia skill set, including creation of promotional graphics and video assets using Adobe Creative Suite and CapCut.
On-camera interview ahead of the 2024 season — discussing culture, expectations, and Cam Ward's arrival at Miami.
Highlighted Omarion Hampton and Harold Fannin Jr. as draft targets — over a month before the 2025 NFL Draft.
Produced, edited, and created thumbnails/graphics for this podcast — covering NBA, MLB, NFL, and pop culture.
Appeared as a guest on several college sports podcasts, bringing expert analysis on the Miami Hurricanes and ACC.
"Liam just wanted to say thank you so much for your piece. It came out beautifully done. I appreciate you looking out and writing this beautiful piece."
"Liam worked under me at Sports Illustrated's On SI and was a critical member of our team. He frequently went above his quota to cover for his teammates or just to make our operation better. Would highly recommend him to anyone looking for a hardworking and reliable team member."
"It was a pleasure to work with Liam during my time at Sports Illustrated – FanNation's All Hurricanes. He was a quick communicator and an avid writer who always took on new stories on short notice. He utilized SEO practices to generate high amounts of engagement, vital for a site that generated revenue strictly through online advertisements."
A selection of mentions — not an exhaustive list
Have a story to tell? Need sharp sports coverage, athlete content, or podcast production? Let's connect.
Social Media
Generating more than 4 million lifetime impressions on X, my social media presence is built on athlete-centered storytelling, engaging debate, and multimedia supplementation — primarily covering the Miami Hurricanes.
Don't Just Write — Supplement With Digital Content
Clipped video content and created original graphics to extend editorial reach beyond the article.
Two-Way Communication With Your Audience
Top performing posts encouraged users to engage in replies — driving organic conversation and reach.
Engage Your Audience & Drive Debate
Content reposted and credited by popular accounts like Overtime (1.7M followers on X).