Sports Media Professional · Writer · Content Creator
Credentialed sports media professional with extensive experience writing, editing, and managing coverage for major digital outlets including Sports Illustrated, The Sporting News, and Fan Nation.
Sports Media Professional — Content Strategist, Video Producer, Audience Builder.
I turn editorial insights into multi-platform viral moments. Founded @themadnessfeed (0–50K impressions in 1 week). Published 1000+ articles across Sports Illustrated, The Sporting News, and Fan Nation. 180+ podcasts produced. Expertise: content strategy, video production, audience growth, and storytelling.
Work Featured At
On-camera interview ahead of the 2024 season — discussing culture, expectations, and Cam Ward's arrival at Miami.
Highlighted Omarion Hampton and Harold Fannin Jr. as draft targets — over a month before the 2025 NFL Draft.
Produced, edited, and created thumbnails/graphics for this podcast — covering NBA, MLB, NFL, and pop culture.
Appeared as a guest on several college sports podcasts, bringing expert analysis on the Miami Hurricanes and ACC.
Driving engagement through data-driven viral content across Instagram, TikTok, and YouTube
The Madness Feed is Liam's independently built sports media brand — launched in mid-March 2026 during March Madness and engineered to keep audiences coming back long after the bracket busts. It is a live demonstration of what he can do when handed full creative control.
Every element — the short-form video edits, motion graphics, caption strategy, and cross-platform posting cadence — is conceived and executed solely by Liam. No agency. No budget. No team. Just the same editorial instincts and multimedia toolkit that drove millions of impressions at Sports Illustrated, The Sporting News, and Fan Nation, now applied to the media outlet he runs.
The Madness Feed is the proof of concept recruiters rarely get to see: Liam doesn't just cover sports media — he builds it. Running simultaneously on Instagram Reels, TikTok, and YouTube, the brand showcases platform fluency, audience development from zero, and the creative autonomy to produce scroll-stopping content without institutional backing — the exact skill set modern sports media organizations are competing to find.
"Liam just wanted to say thank you so much for your piece. It came out beautifully done. I appreciate you looking out and writing this beautiful piece."
"Liam worked under me at Sports Illustrated's On SI and was a critical member of our team. He frequently went above his quota to cover for his teammates or just to make our operation better. Would highly recommend him to anyone looking for a hardworking and reliable team member."
"It was a pleasure to work with Liam during my time at Sports Illustrated – FanNation's All Hurricanes. He was a quick communicator and an avid writer who always took on new stories on short notice. He utilized SEO practices to generate high amounts of engagement, vital for a site that generated revenue strictly through online advertisements."
A selection of mentions — not an exhaustive list
Results-driven sports media professional with a proven ability to grow audiences and drive engagement through strategic, platform-native social media content. Extensive experience promoting breaking news, analysis, and long-form storytelling across Twitter/X and digital platforms. Adept at translating editorial strategy into high-performing social posts using analytics, SEO principles, and audience behavior insights. Strong visual and multimedia skill set, including creation of promotional graphics and video assets using Adobe Creative Suite and CapCut.
Have a story to tell? Need sharp sports coverage, athlete content, or podcast production? Let's connect.
Social Media
Generating more than 4 million lifetime impressions on X, Liam's social media presence is built on athlete-centered storytelling, engaging debate, and multimedia supplementation — primarily covering the Miami Hurricanes.
Don't Just Write — Supplement With Digital Content
Clipped video content and created original graphics to extend editorial reach beyond the article.
Two-Way Communication With Your Audience
Top performing posts encouraged users to engage in replies — driving organic conversation and reach.
Engage Your Audience & Drive Debate
Content reposted and credited by popular accounts like Overtime (1.7M followers on X).